If you want to protect the information which visitors submit on your site, you'll need an SSL certificate. The abbreviation stands for Secure Sockets Layer and this is a protocol used to encode any info exchanged between a site and its users as to ensure that even if an unauthorized individual intercepts any info, they'll not be able to read or use it in any way. The present level of encryption makes it practically impossible to decrypt the actual content, and so if you have a login form of some sort or you offer services and products online and customers submit credit card info, using an SSL certificate shall be an assurance that the info is protected. Usually a dedicated IP address is required to install an SSL, which will increase the cost to maintain your site. The additional expense may matter if you manage a small online shop, a non-profit organization or any other entity that doesn't generate a big income, so to save you the money, our cloud website hosting platform supports installing an SSL certificate on a shared server IP address, not a dedicated one.